Lancaster Archery Supply Product Reviews from ATA 2018

The 2018 Archery Trade Association (ATA) Trade Show in Indianapolis from Jan. 11-13 was a banner one for product innovation and technological advancements.

And the Lancaster Archery Supply video team was there to capture some of the most intriguing new products we could find.

We covered releases, arrows, vanes, sights, stabilizers and various other archery products that we think archers will find interesting. In each video, we interviewed a manufacturer representative or a professional archer, and had that person run through the features and functions of their product or products.

The goal of our videos is to provide consumers information about this new gear, and to allow them to see it up close, through our camera lens. Ultimately, this information could help consumers as they decide which products to buy.

The ATA show is ideal for making these videos, because it’s often the first place manufacturers present their new products to the public, and the people who know these products best are all on site to provide complete information on them.

ATA 2018

Rob Kaufhold Re-elected to ATA Board

Lancaster Archery Supply president and founder Rob Kaufhold has been elected to a second four-year term on the Archery Trade Association’s (ATA) board of directors.

The Archery Trade Association is an advocacy organization for manufacturers, retailers, distributors, sales representatives and others working in the archery and bowhunting industry.

Kaufhold is excited about using his experience with Lancaster Archery Supply to help the industry adapt to changes in the retail and consumer landscape.

“By working together with everyone in the industry, the ATA can help archery retailers and manufacturers navigate the increasingly digital business world,” Kaufhold said.


The ATA is dedicated to making the industry profitable by decreasing business overhead, reducing taxes and government regulation, and increasing participation in archery and bowhunting.

The organization also owns and operates the ATA Trade Show, which is the archery and bowhunting industry’s largest and longest-running trade show worldwide.

The ATA board is made up of 18 members representing various manufacturing, distribution and retail companies across North America. The board guides ATA’s actions and shapes the organization’s policies and positions.

Recently, the ATA was one of 18 trade associations to participate in the Outdoor Recreation Industry Roundtable, which briefed Congress on ways to increase outdoor recreation opportunities – such as bowhunting – and access to public lands for all Americans.

Also, ATA recently signed an agreement to collaborate with World Archery over the next four years to promote archery around the world. This agreement spans the time leading up to the Tokyo 2020 Olympic Games.

These and other ATA initiatives are aimed at helping archery and bowhunting grow, which, in turn, helps archery companies in the industry prosper into the future.

Kaufhold first was elected to serve on the ATA board in 2014. Over the past four years he has worked with ATA CEO Jay McAninch, ATA Board Chairman Ben Summers and the dedicated staff and fellow board members of the ATA to launch Archery 360 and Bowhunting 360 – website and social media initiatives designed to educate the public.  Also in recent years, the ATA launched the Retail Growth Initiative, which provides archery retailers with tools and techniques that can help them be successful, and created an updated archery safety brochure and many other programs that benefit the sport of archery and the archery industry.

Rob oh

“I’m thrilled that so many industry professionals and business owners were motivated to run for a seat on the ATA Board,” Kaufhold said.

“I began attending ATA Board meetings two years before running for the board, and I encourage interested ATA members to do the same.

“Our industry faces some unique challenges as we look into the future. These include working with the National Deer Alliance/NDA to improve the health of our whitetail deer herds; new archer and bowhunter recruitment; and reversing the trend of deep discount online pricing by e-commerce sites fulfilled by third-party distributors.”

Lancaster Archery Supply, Inc., offers the world’s largest selection of 3D, target, bowhunting and traditional archery equipment. The company actively supports tournament archers around the world, and hosts the annual Lancaster Archery Classic, an international competition that draws over 1,000 competitive archers to Pennsylvania each year. The Lancaster, Pa., based Pro Shop is also home to the Lancaster Archery Academy – a year-round training facility for beginner, intermediate and competition archers.


Lancaster Archery Supply Product Reviews from ATA 2017

The Lancaster Archery Supply video team was active at the 2017 Archery Trade Association (ATA) show in Indianapolis Jan. 10-12.

ata indy1

We scoured the Indiana Convention Center in search of the latest and greatest archery products. When we found one, we either asked a manufacturer to tell us all about it, or we interviewed a professional archer who uses that product.

To name a few, we talked to Levi Morgan, Jesse Broadwater, Jake Kaminski and Cara Kelly. These archers know their gear as well as they know their homes.

We covered arrows, releases, sights, targets and stabilizers, among other types of gear.

No matter who we talked to, we captured the whole discussion on video so that our followers could get a first look at all of the cool, new archery equipment.

Check out our full playlist of 2017 ATA product videos below.


Why aren’t compound bows used in the Olympics?

Compound bows have been around since the 1960s. Here in the U.S., you’re more likely to see people shooting compounds at the local archery range than recurve bows. Watch any of the televised coverage of archery at this summer’s Olympic Games in Rio de Janeiro, Brazil, however, and all you’ll see are recurve bows.

Why aren’t compound bows used in the Olympics?

olympic compounds1

Compound archers stack the line at the World Cup tournament in Shanghai, China. (Photo courtesy of World Archery)

A New York Times article published ahead of the 2012 Olympic Games in London quoted a FITA official who opined that the world might see compound bows being shot during the archery competition at the 2016 Games.

FITA has since changed names to World Archery, and compound bows will not be shot in this year’s Olympics. Nor does the world’s governing body for archery expect them to be used in the next Olympics, either.

Olympic compounds6

American archer Jake Kaminski shoots his recurve bow during the 2012 Olympics in London.

“It’s not so much a case of the compound being allowed, but more making it appealing so that when we apply to have it included, the decision makers at the International Olympic Committee see that what we’re proposing will bring a lot of value to the Olympic Games,” said World Archery Secretary General Tom Dielen.

“There are many different areas we need to progress. Each sport and discipline at the Olympics must offer something different to the Games, athletes and spectators. There must be universality – meaning that people from countries all around the world compete at a high level – and gender equality.

“At the moment, the top compound archers are focused in countries in Europe and North and Central America. We need to do more to promote the compound in Asia, Africa and Oceania…”

Elite archer Reo Wilde, 42, of Idaho, is currently ranked by World Archery No. 3 in the world among men’s compound archers, and he’s the top-ranked American. He’s been dreaming of the day when he might shoot his compound bow in the Olympics.

olympic compounds2

Reo Wilde competes at the first World Cup event of 2016 in China. (Photo courtesy of World Archery)

And while he keeps hoping, Wilde sees his dream slipping away with each passing Olympics.

“I think it would be great for the sport, but there’s a lot of politics getting in the way,” he said. “I hope to have the chance to go one day, but I don’t know if it’s going to happen.”

The International Olympic Committee (IOC) is the world organization that determines which sports are featured in the winter and summer Olympic Games. After each Olympics, the IOC sits down and hears from world sports committees, like World Archery, about sports that could be added to the next games.

Getting compound bows into the Olympics is not simply a matter of convincing the IOC that the move would be good for the archery competition, but it’s convincing the IOC that adding compounds is a better idea than adding scads of other sports that are also trying to get in the Games.

At the 2016 Summer Olympics, for example, golf and seven-on-seven rugby will make their Olympic debuts.

“There is already a cap on the number of athletes that can attend a Games, and if we added the same competition as we currently have with the recurve, it would mean doubling the number of archery competitors,” Dielen said.

“Questions of logistics, like this, will have to be worked through when the time comes.”

Olympic compounds5

(Photo courtesy of World Archery)

The current archery competition at the Olympics allows each country or group of countries with a National Olympic Committee – there are 206 around the world – to send a maximum of six archers. Those archers all shoot at the beginning of the Games to qualify for 64 male and 64 female slots in the individual competition. Twenty-four national teams of three archers apiece – 12 men’s teams and 12 female teams – will be chosen from those 128 archers to compete for team medals.

“The demands for housing for athletes, coaches and team officials continues to increase, and the sheer number of people requiring support is financially daunting,” said Jay McAninch, president/CEO of Archery Trade Association (ATA), which represents manufacturers, retailers, distributors and other working in the archery and bowhunting industry.

“Add to that a crowded broadcast schedule and it’s hard to justify adding new sports or expanding existing sports like archery. Yet, the IOC is growing the event and we’ve learned that they are open to new proposals or proposals for change that includes increases in some aspects of many sports.”

olympic compounds3

(Photo courtesy of World Archery.)

So is there a year when we might expect to see Olympic archers shooting compound bows at the Games?

It’s too soon to ask that question, McAninch and Dielen  say.

According to Dielen, World Archery’s top priority is working to get mixed-team archery – men and women shooting recurves together – into the 2020 Olympics in Tokyo. World Archery already includes mixed-team events in its competitions. The U.S. team of Brady Ellison and Khatuna Lorig in April won the mixed-team gold medal in China at the first World Cup event of 2016.

McAninch said getting compounds into the Olympics is a “step beyond the challenge of strengthening compounds in all the countries of the world. The process for doing this, we feel, is to work with the leading Federations in each continent to increase the number and quality of compound archers in competitions from communities to countries to major continent and world tournaments.

“Increasing prize money and contingency will also play a significant role in this process. In short, we think the path to landing compounds in the Olympics starts in communities worldwide and progresses though national, regional, continental and world tournaments.”

Dielen adds, “We’re up against things like 3×3 basketball, skateboarding and sport climbing, and we’ve got to make compound archery a more appealing choice.”

And there’s a huge opportunity looming to show the IOC just how great it would be to have archers shooting compound bows in the Olympics. The World Games is an international event held every four years, which features sports not contested in the Olympics. The games are endorsed by the IOC, and are seen as a proving ground for potential, new Olympic contests.

olympic compounds4

The men’s U.S. compound team of, from left, Steve Anderson, Reo Wilde and Alex Wifler won the silver medal at the first, outdoor World Cup tournament of 2016 in Shanghai, China. (Photo courtesy of World Archery)

Compound target archery was first included in the World Games in 2013, and it was considered to be a “great success,” according to Dielen. It will be part of the 2017 games in Poland, and again in 2021, when the games will be held in Birmingham, Alabama.

“Making compound archery a huge success in Birmingham would do a lot for its chances” at getting into the Olympics, Dielen said. “If 5,000 people turn up to watch every competition session and the public demand is high, people will have to take notice. Supporting this event in the USA is critical.”

McAninch said success at the World Games and other similar events will determine when compound archery becomes an Olympic sport.

“Until we see national, regional and continental competitions where compounds are as strong as recurves, we can’t assume compounds would have any chance of being in the Olympic Games,” he said.

Lancaster Archery Supply to Report Live from ATA Show in Kentucky Jan. 5-7

Lancaster Archery Supply will be reporting live from the 2016 Archery Trade Association Trade Show in Louisville, Ky., Jan. 5-7.


The ATA show is an annual gathering of archery industry manufacturers, dealers and celebrities, at which new products are unveiled.

Besides attending the show as an exhibitor, Lancaster Archery Supply also plans to report on new and hot products via Twitter, Facebook and Instagram. Follow all of our social media channels for regular reports from the floor of the show.

Through LAS, audiences can get a first look at the archery products they’ll be seeing on Pro Shop shelves and e-commerce site pages within a few weeks.

Find LAS on Facebook under Lancaster Archery Supply, on Twitter as @lancarchery and on Instagram as @lancasterarchery.