Family Tradition Continues at Lancaster Archery Supply

A new generation of archers has grown up at Lancaster Archery Supply, where two teenage siblings are carrying on a family tradition of world-class archery.

Conner and Casey Kaufhold, who live next door to the Lancaster Archery Supply Pro Shop, have been raised in the literal shadow of their family’s business.

Casey and Conner Kaufhold

Siblings Casey and Conner Kaufhold

Fifteen-year-old Conner is now a regular face in the 10,000-square-foot, archery-only showroom, where he works as a Pro Shop TechXPert – greeting customers, setting up bows, and fletching arrows. The Pro Shop is a destination archery store that is also home to the Lancaster Archery Academy, a complex of indoor and outdoor shooting ranges managed by professional archery coaches.

On most days, Conner’s 13-year-old sister can be found on the same campus, training for her goal of competing in the Olympics. Casey, who will enter the 8th grade this fall, is one of three young, female archers who qualified to represent the United States at the World Archery Youth Championships in Argentina this October. She will be competing in the Recurve Cadet Women’s division for female archers age 17 and under.

Both Kaufhold kids share a contagious smile – a family trait that has been recognized in the archery community for generations.

Conner and Casey are the children of Rob and Carole Kaufhold, president and CEO of Lancaster Archery Supply. A former U.S. national champion, Rob Kaufhold was a two-time World Field Team member, a six-time U.S. Archery Team member, and an Olympic team prospect with a U.S. ranking as high as fourth in the 1980’s. He founded Lancaster Archery Supply in 1983, and has since built it into one of the world’s leading archery equipment suppliers. Rob’s father, Bob Kaufhold, was one of the top-ranked archers in the east during the 1950s and 1960s.

While Casey’s position on the U.S. world team is drawing a lot of attention to the current generation of Kaufholds, Conner is also one of the nation’s rising stars in recurve archery. Conner this summer won the Male Recurve Cadet division title at the U.S. Eastern Championships, where he set a new record in the 125-meter Clout round. And he won the Youth Male Recurve division at the Lancaster Archery Classic in January.

Conner Kaufhold

Conner Kaufhold at work in the Pro Shop.

At 13, Casey is the youngest member of the U.S. world team. She trained hard for her chance to compete at the U.S. team trials in Michigan July 7-9, taking every chance she could get to practice at home and in other tournament settings. In 2017 she was first in her age division at NFAA Indoor Nationals, The Vegas Shoot and USA Archery Indoor Nationals, where she broke the national record and posted the third-highest score among female archers of all ages. Also this year, Casey finished second in Women’s Recurve at the Lancaster Archery Classic behind only 2016 U.S. Olympian Mackenzie Brown.

In the video below, Casey talks about her archery goals, her practice routine and the pressure of competition.


For the Kaufhold family, it’s safe to say that the passion for archery remains strong across generations.

Rob Kaufhold Re-elected to ATA Board

Lancaster Archery Supply president and founder Rob Kaufhold has been elected to a second four-year term on the Archery Trade Association’s (ATA) board of directors.

The Archery Trade Association is an advocacy organization for manufacturers, retailers, distributors, sales representatives and others working in the archery and bowhunting industry.

Kaufhold is excited about using his experience with Lancaster Archery Supply to help the industry adapt to changes in the retail and consumer landscape.

“By working together with everyone in the industry, the ATA can help archery retailers and manufacturers navigate the increasingly digital business world,” Kaufhold said.

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The ATA is dedicated to making the industry profitable by decreasing business overhead, reducing taxes and government regulation, and increasing participation in archery and bowhunting.

The organization also owns and operates the ATA Trade Show, which is the archery and bowhunting industry’s largest and longest-running trade show worldwide.

The ATA board is made up of 18 members representing various manufacturing, distribution and retail companies across North America. The board guides ATA’s actions and shapes the organization’s policies and positions.

Recently, the ATA was one of 18 trade associations to participate in the Outdoor Recreation Industry Roundtable, which briefed Congress on ways to increase outdoor recreation opportunities – such as bowhunting – and access to public lands for all Americans.

Also, ATA recently signed an agreement to collaborate with World Archery over the next four years to promote archery around the world. This agreement spans the time leading up to the Tokyo 2020 Olympic Games.

These and other ATA initiatives are aimed at helping archery and bowhunting grow, which, in turn, helps archery companies in the industry prosper into the future.

Kaufhold first was elected to serve on the ATA board in 2014. Over the past four years he has worked with ATA CEO Jay McAninch, ATA Board Chairman Ben Summers and the dedicated staff and fellow board members of the ATA to launch Archery 360 and Bowhunting 360 – website and social media initiatives designed to educate the public.  Also in recent years, the ATA launched the Retail Growth Initiative, which provides archery retailers with tools and techniques that can help them be successful, and created an updated archery safety brochure and many other programs that benefit the sport of archery and the archery industry.

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“I’m thrilled that so many industry professionals and business owners were motivated to run for a seat on the ATA Board,” Kaufhold said.

“I began attending ATA Board meetings two years before running for the board, and I encourage interested ATA members to do the same.

“Our industry faces some unique challenges as we look into the future. These include working with the National Deer Alliance/NDA to improve the health of our whitetail deer herds; new archer and bowhunter recruitment; and reversing the trend of deep discount online pricing by e-commerce sites fulfilled by third-party distributors.”

Lancaster Archery Supply, Inc., offers the world’s largest selection of 3D, target, bowhunting and traditional archery equipment. The company actively supports tournament archers around the world, and hosts the annual Lancaster Archery Classic, an international competition that draws over 1,000 competitive archers to Pennsylvania each year. The Lancaster, Pa., based Pro Shop is also home to the Lancaster Archery Academy – a year-round training facility for beginner, intermediate and competition archers.