Lancaster Archery Academy Holds S3DA Basic Instructor Course

Lancaster Archery Academy on Dec. 10 is hosting a Basic Instructor Course for coaches and educators interested in participating in the Scholastic 3D Archery program.

The popularity of 3D archery is exploding across the country, thanks to weekend club shoots and the annual tournament circuits organized by Archery Shooters Association (ASA) and the International Bowhunting Organization (IBO).

S3DA is a national organization aimed at helping young people get involved in – and be successful at – 3D archery, target archery and bowhunting. S3DA provides an environment in which archers can grow and develop as individuals and as teams within the sport of archery.


The Basic Instructor Course will provide participants with a comprehensive overview of the S3DA program, the equipment used, range set up, basic archery form, safety in teaching the first shot and more. Participants also will learn how to build an after-school program or team in their area, and they will be able to work directly with the PA State S3DA Coordinator, Dan Schuller.

After finishing the course, a participant is considered to be S3DA certified. That certification is required by S3DA for a person to be an instructor in the program.

The Dec. 10 course will run from 8 a.m.-4 p.m. at Lancaster Archery Academy, 2195-A Old Philadelphia Pike, Lancaster, PA 17602. Participants must be 18 or older and they must be members of S3DA. Participants can join S3DA during the course. Fee for the course is $80.

To register, or receive more information, click here.

Scholastic 3-D Archery – S3DA – Scoring: How it Works

Scholastic 3-D Archery – or S3DA, as it’s being called – is an off-shoot of the Scholastic Archery Association that’s dedicated to getting kids up through high school age involved in 3-D archery.

Chapters of S3DA are forming all across the country as more and more kids discover how challenging and fun 3-D archery can be.

In this video, Heather Pfeil, Lancaster Archery Academy’s program coordinator, talks about how the scoring works under S3DA. Pfeil explains the scoring system while standing next to a 3-D deer target that would be used at S3DA-sanctioned shoots.

Lancaster Archery Academy plans to host an S3DA basic instructor course in July, which will teach potential instructors about S3DA’s rules, practices and programs. If you’re interested in attending, sign up here.

Lancaster Archery Supply’s Dan Schuller Named PA Coordinator for Scholastic 3-D Archery

Lancaster Archery Supply will be leading the way for Scholastic 3-D Archery in Pennsylvania.

LAS Customer Service representative Dan Schuller has been named Pennsylvania coordinator for the Kentucky-based S3DA program, which seeks to introduce school-aged kids to the sport of 3-D archery.


As the State Coordinator, Dan will oversee all aspects of the S3DA program in Pennsylvania, including tournaments, training and dividing the state into regions that will allow S3DA participants multiple monthly competition venues close to home. Dan will also recruit and hire Regional Coordinators to oversee and manage these individual regions.

He will have the full support of both the Lancaster Archery Academy, with Heather Pfeil and her team of dedicated coaches, along with the other archery professionals at Lancaster Archery Supply.

Dan will take on this job while continuing in his role with Customer Service at LAS.

“S3DA is extremely excited to have Dan come on board,” says Michael Lundeen, National Director for S3DA. “His extensive competitive experience coupled with his knowledge of the industry is going to give Pennsylvania a huge jump start and we look for great things to happen quickly.”

Rob Kaufhold, President of Lancaster Archery Supply added, “As someone who has known and worked with Jennie Richardson from S3DA for many years, I am honored to be able to offer Dan Schuller’s world-class expertise and dedication to our efforts promoting S3DA in Pennsylvania and across the USA.”

In reaction to being named Pennsylvania State Coordinator for S3DA, Dan said, “I believe that S3DA creates a great avenue to introduce archers into the sport. I am excited to help assist in the growth of archery through S3DA.”


Dan grew up in Mercer, PA, where he started shooting 3-D archery at the age of 6 with a recurve bow. He quickly developed a great passion for shooting and joined the local JOAD club, Gold–N–Grain Archery.

Throughout his competitive career, Dan has won 10 Jr. National Championships; the 2008 Outdoor Senior National Championship; he has competed on 3 Junior World Teams and represented the U.S. at various international events.

Dan also was a member of the U.S. Archery Team from 2005-12, living at the U.S. Olympic Training Center in Chula Vista, CA, from 2006-08.

In 2012, he graduated from Penn State University with a Bachelor of Science Degree in Business Management. Following his graduation, Dan and his wife, Maureen Schuller, relocated to Lancaster, PA, where Dan began working for Lancaster Archery Supply as a Customer Service TechXpert Representative.

Dan is currently training to make the 2016 U.S. Olympic Team. He was one of 16 male archers who qualified last September to compete for the three-member team. Dan is currently ranked 11th in the trial process, which features two more rounds of competition.

In his free time, Dan enjoys the outdoors and bowhunting.

Started in December 2012 by the Scholastic Archery Association, S3DA has grown exponentially as a next-step program to follow introductory programs offered through 4-H or the National Archery in Schools Program. S3DA addresses the need for a program to bridge beginning target archery experience and more advanced activities, such as 3-D shooting and bowhunting. The program currently operates across the United States, with hundreds of certified coaches serving thousands of young archers, grades 3–12.